Everyone has an Android, iPhone, iPad, etc. nowadays. People are constantly connected, browsing the web from wherever they desire. Many users access websites from their hand-held devices as opposed to a desktop/laptop computer. A website designed to be best viewed on a 22-inch desktop monitor or a 14-inch laptop does not always translate when viewed on a smaller, hand-held screen. The website must be able to dynamically adapt to the size of the display screen and responsive web design is the answer.
As these hand-held screen sizes get smaller and smaller, responsive web design is what you need to keep up with the changing dimensions. It allows for easy scanning of content and simple navigation so your website can be viewed seamlessly on any device.
Benefits of switching over to responsive web design:
Reach out to a wider audience
According to a study, more than 45% of traffic for many business websites is received from mobile devices like Smartphones and tablets. If your website is responsive, those mobile device users can easily access and navigate your website.
Big Hit on Product Sales
Mobile-friendliness has become just as important as user-friendliness. A recent Google survey shows the probability of users buying a product from a mobile-friendly website is 67%. You can see the direct sales factor here. The more responsive your website, the more traffic you will receive and finally, the more sales you’ll ultimately make.
Cost efficient and easier maintenance
It is easy for you to manage the design elements effectively and customize it based on the viewing platform. You can focus less on maintenance and more on the success of your website.
Visibility in Search Engines
Search Engine Optimization (SEO) can be implemented because you now only have a single set of links that can be used across all platforms.